BRAND IDENTITY
The Highest Level of Technology and Craftsmanship
The identity of Zenith Autotech symbolizes mobility, stability, and technological systems.
Embodying both precise engineering and flexible thinking, it expresses the ever-advancing flow and connectivity of technology.
- Connectivity
- Precision
- Innovation
- Reliability
- Mobility
Symbol Mark
Symbol Mark Concept
A Circular Structure and a Dynamic Diagonal 'Z'
The symbol is designed on the basis of a circular structurethat symbolizes mobility, stability, and technological systems. The dynamic diagonal form at the center forms an abstract 'Z', expressing the brand's sense of speed, direction, and continuous innovation.
The organic curved elements inside harmonize with the precise geometric structure, symbolizing the flow and connectivity of technology that evolves flexibly even within engineering precision.
Signature
Signature — combination of the symbol mark and logotype
SIGNATURE TYPE
Vertical Stacked
The logotype is placed below the symbol mark. Suitable for near-square spaces or media with ample vertical margins; provided in English and Korean versions.
SIGNATURE TYPE
Horizontal Side-by-side
The logotype is placed to the right of the symbol mark. Suitable for horizontally long spaces; choose among English, Korean, and abbreviated (Zenith Autotech) versions to fit the medium.
SIGNATURE TYPE
Horizontal English + Korean
The primary signature placing the English logotype together with the Korean company name. The Korean name follows the color #03357E.
Choose the appropriate one of the three signature types above according to the application space and medium; arbitrary combination or modification is prohibited.
Brand Colors
Signature colors based on a blue-to-navy gradient
Download
Original logo files — arbitrary modification is prohibited